Gourmet meals from obscure ingredients

So, this post really has nothing to do with food. But, it is a pretty accurate description of working in marketing of any form. Take something really abstract and produce something solid. It’s the way the project for my marketing class was, and it is the way the project I’m currently working on has felt to some degree. But, the truth is, that those are the exact kinds of projects you learn from. Taking the abstract and making it concrete is almost the basis for everything in life. Companies often start out as ideas on napkins and grow into empires. I would say that’s taking something from abstract to concrete. Something to think about as you spend time at your internships.